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Sending cold pitches is one of the best ways to land freelance writing work. Approaching the potential client correctly is critical. Most companies are suspicious of emails from individuals they don't know. Therefore, the subject line must be attention-grabbing. If you can grab a potential client's attention immediately, then you won't have any problems.
We're going to talk about three simple strategies for cold pitching. That way, you can alleviate some of those fears you have about this practice. These strategies will not only help you identify potential clients but also pitch to them. As nerve-wracking as pitching is for some freelance writers, the rewards are with every one of those feelings.
Researching potential clients to pitch is one of the essential parts of this strategy when it comes to your freelance writing business. First, you need to identify the company, website, or publication. Then, once you do that, you need to identify the person you would contact. For example, if you have an interest in submitting a pitch to Atlanta Magazine, there's a specific page on their website about how to pitch that includes a list of editors.
Working through this strategy involves collecting names, email addresses, and instructions for pitching. It's a good idea to collect a variety of leads. That way, you can send out multiple pitches in one day. Once you begin cold pitching, you'll see how much of a numbers game it is and that you need to send them out in volume.
Here's where many freelance writers freeze. You have a list of solid leads. Their pitching requirements are fully understood. There's no question about whether or not your topic is a good fit. Why are you worried?
Under most circumstances, those who are new to cold pitching worry they'll sound like a salesperson. Because the recipient of the email will be scanning it quickly, keep the pitch short. However, you must adequately show your value while selling yourself. Don't be too vague, or the reader won't believe you can bring value to the table. Show them that you're familiar with their work, understand their needs, and can deliver.
Timing is everything when cold pitching potential clients. The last thing potential clients want to do is receive an email at 2:00 AM or, even worse, during the weekend. If you're sending your pitches during these times, stop. That's a recipe for disaster. You'll also find your messages ending up in a SPAM folder or the trash.
The best time to send pitches is during business hours. Optimally, after lunch or close to the end of the workday. You'll find these times will vary from business to business. So, you can block out some time between 2:00 PM and 6:00 PM for pitching. During these times, you'll find potential clients may be more receptive to reading your pitches.
If you're new to cold pitching, don't let the initial frustration be discouraging. Many businesses aren't taking advantage of freelance writing platforms or posting on online job forums. Even if you're not receiving responses, you're still getting the word out regarding your work. Your pitch may wind up turning into a referral in the future.
Published on Aug 14, 2020
Sending cold pitches is one of the best ways to land freelance writing work. Approaching the potential client correctly is critical.