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Idea from Tim Ludy

Tim Ludy

Title

Can B2B Content Become Self-Sustaining?

Summary

This year, several prominent brands have made major investments in content marketing. PepsiCo created a content studio and Mondelez International launched a new media monetizaton model, both in an attempt to create a self-sustaining content department they could then leverage to help their brands. This blog will explore their strategies and discuss whether it is possible for B2B brands to create content that pays for itself.

Author

Tim Ludy

Industry Category

Find writers and ideas in Marketing & Advertising

Keywords

  • content marketing
  • B2B
  • Links

  • http://www.wsj.com/articles/mondelez-makes-moves-to-look-more-like-a-media-company-1464692402
  • http://adage.com/article/cmo-strategy/pop-star-pepsico-s-big-bet-content-includes-a-movie/304004/