nDash.co is a content creation platform that provides brands and agencies with access to the world's top freelance writers.
Can B2B Content Become Self-Sustaining?
This year, several prominent brands have made major investments in content marketing. PepsiCo created a content studio and Mondelez International launched a new media monetizaton model, both in an attempt to create a self-sustaining content department they could then leverage to help their brands. This blog will explore their strategies and discuss whether it is possible for B2B brands to create content that pays for itself.
Find writers and ideas in Marketing & Advertising