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Idea from Deb Schmidt

Deb Schmidt

Title

5 good reasons for testing your email campaigns

Summary

It's widely understood that an email marketing campaign that uses best practices will always outperform a campaign that doesn’t. However, the process shouldn’t end with design. It's critical to test your campaign components to determine which ones pull the best results for you. It may seem like unnecessary work at first, but you might be surprised at how a few tweaks can make the difference between a satisfactory campaign and one that really performs. Let's talk about 5 reasons why.

Author

Deb Schmidt

Industry Category

Find writers and ideas in Marketing & Advertising

Keywords

  • email
  • email campaign
  • email testing
  • email test
  • marketing
  • marketing campaign