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Idea from Elaine Coe

Elaine Coe

Title

Analytics: Like a Flame to a Moth?

Summary

Moths are inexplicably attracted to flames. The warmth, light, and beauty of a flickering ember draws the moth into a dangerous dance. Analytics tug at marketers in the same manner. The allure of analytics can be equally detrimental. Yet, there is one disparity between the moth and the marketer: marketers need analytics. Tracking the right metrics can keep a marketer from getting burned.

Author

Elaine Coe

Industry Category

Find writers and ideas in Marketing & Advertising

Keywords

  • marketing
  • analytics
  • metrics
  • Links

  • http://blog.hubspot.com/blog/tabid/6307/bid/33909/The-Dangers-of-Marketing-Metrics-Dependency.aspx#sm.00000vczjnkefieeez9dgx6c0wklo
  • http://blog.hubspot.com/marketing/digital-marketing-analytics#sm.00000vczjnkefieeez9dgx6c0wklo
  • https://www.singlegrain.com/blog-posts/analytics/why-digital-marketing-analytics-matter/
  • https://moz.com/blog/build-the-right-traffic-metrics-dashboard-2016-whiteboard-friday