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Idea from Elaine Coe

Elaine Coe

Title

Marketing to Millennials: Making the Most of Instagram

Summary

Nearly a quarter of the United States' population is comprised of Millennials. The demographic group dominates the consumer market with a yearly buying power of $200 billion. Targeting Millennials is essential to any viable marketing strategy. With 48.2 million Millennials on the platform, Instagram is the best vehicle for driving Millennials to your business.

Author

Elaine Coe

Industry Category

Find writers and ideas in Marketing & Advertising

Keywords

  • marketing
  • Millennials
  • Instagram
  • social media
  • Links

  • http://blog.hubspot.com/marketing/marketing-to-millennials#sm.00000vczjnkefieeez9dgx6c0wklo
  • http://www.emarketer.com/Article/Instagram-Continues-Double-Digit-Growth/1013612
  • http://mediakix.com/2016/03/top-instagram-statistics-you-should-know/#gs.QMlfq3g
  • http://www.business2community.com/instagram/why-instagram-is-important-for-businesses-01258326#mpY1YKAjQ8zqslp4.97
  • https://blog.bufferapp.com/instagram-for-business-tips
  • http://coschedule.com/blog/how-to-use-instagram-for-business/