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Idea from Deb Schmidt

Deb Schmidt

Title

Eyes on the Prize: Measuring ROI in Content Marketing

Summary

Developing content strategies and executing flawlessly are critical to content marketing but let's not take our eyes off the real objective: improving ROI. But how do you measure such an intangible?

Author

Deb Schmidt

Industry Category

Find writers and ideas in Marketing & Advertising

Keywords

  • ROI
  • content marketing
  • content marketing plan
  • content marketing strategy
  • content marketing budget
  • budget
  • marketing plan
  • marketing