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Idea from Deb Schmidt

Deb Schmidt

Title

How telecom companies can institute customer-centric marketing strategies that also drive ROI

Summary

Our high-impact processes for becoming more customer-centric and creating innovative strategies will be valuable only if we can effectively deliver on these profitably. Marketing return on investment (ROI) techniques allow us to understand the profitability dynamics across a broad range of strategies relevant to the telecom and its customers.

Author

Deb Schmidt

Industry Category

Find writers and ideas in Marketing & Advertising