nDash.co is a content creation platform that provides brands and agencies with access to the world's top freelance writers.

Idea from Dale Davidson

Dale Davidson

Title

Neuromarketing: Hype or Hope?

Summary

Marketers are becoming increasingly involved in the use of biological and biophysical responses that involve the use of the neural signals. These signals are processed unconsciously, but can they be measured and be identified for use in marketing ? We can have a bit deeper look at the status of the technology

Author

Dale Davidson

Industry Category

Find writers and ideas in Marketing & Advertising

Keywords

  • neuromarketing
  • consumers
  • advertising