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Idea from Rodika Tollefson

Rodika Tollefson

Title

3 Ways to Use Big Data for Personalized Customer Experiences

Summary

Consumers today don’t want to be sold products—they want experiences. But they want the experiences to be personalized, to be unique and different from everyone else’s. For example, travel marketers are no longer simply selling a cruise or a vacation package. They are selling journeys based on the customer’s preferences. That means it’s not enough to create a mass-marketing campaign and push it out to your target demographics. Big data makes this kind of granular marketing possible.

Author

Rodika Tollefson

Industry Category

Find writers and ideas in Marketing & Advertising

Keywords

  • personalized experiences
  • behavioral analytics
  • cross-channel marketing
  • big data