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Idea from Patti Podnar

Patti Podnar

Title

The one mistake that can invalidate your marketing survey

Summary

Enterprise-level organizations have survey question creation down to a science -- literally. SMBs, on the other hand, don't always have access to that level of expertise. So they do it in-house -- which can work out just great. But there's one mistake that will make it all a huge waste of time and effort. What is it, and how do you avoid it?

Author

Patti Podnar

Industry Category

Find writers and ideas in Marketing & Advertising

Keywords

  • market
  • market research
  • survey
  • outsource
  • smb