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Idea from Jonathan Crowl

Jonathan Crowl

Title

Controlling Your Brand Story: Lessons From Uber's PR Disaster

Summary

An onslaught of bad press has Uber reeling, with multiple executives taking leaves of absence and the company's public standing worse than ever. With each successive scandal, the question of the company's brand storytelling becomes more stark. Uber is in dire need of rebranding, and it might have mitigated its PR damages by better managing its brand story earlier on. Use Uber's example to provide recommendations for how marketing teams can control their brand's story and manage its reputation.

Author

Jonathan Crowl

Industry Category

Find writers and ideas in Marketing & Advertising

Keywords

  • uber
  • brand storytelling
  • reputation management
  • PR crisis
  • PR management
  • PR strategy
  • brand story
  • brand marketing
  • Links

  • http://mashable.com/2017/03/27/uber-head-of-brand-strategy/#N2WksPFdaOqa
  • https://www.skyword.com/contentstandard/marketing/better-brand-storytelling-help-mitigate-ubers-problems/