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Idea from Patti Podnar

Patti Podnar

Title

Why That Pushy Content Writer May Be Your Most Valuable Asset

Summary

Not everyone is a strategic marketing genius. Some companies ask for blog posts that have no clear business purpose. Others unintentionally request posts that would benefit their competitors by linking to their content as an example or resource. Some make implied guarantees that could come back to bite them. In those situations, a content writer who pesters you with questions and pushback could be your greatest asset.

Author

Patti Podnar

Industry Category

Find writers and ideas in Marketing & Advertising