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Idea from Geoffrey Craig

Geoffrey Craig

Title

Which Content Marketing Channels Matter Most For 2018?

Summary

The content channels that matter most to marketers are going change rapidly in 2018 as innovation in marketing becomes continuous. Original content that appeals all to the senses; live interactions are better than recorded downloads. Traditional channels like call centers still count. Conclusion: No decision about content channels will ever be final again, smart marketers will watch for opportunities and test new channels continuously.

Author

Geoffrey Craig

Industry Category

Find writers and ideas in Marketing & Advertising

Keywords

  • Multi-channel marketing
  • inbound marketing
  • content strategy
  • Links

  • https://www.forbes.com/sites/ajagrawal/2017/10/31/3-marketing-channels-you-need-to-master-in-2018/#1e2ea3a7cd4b
  • http://www.cmo.com/features/articles/2017/7/31/your-best-customers-are-calling-study.html
  • https://digitalmarketinginstitute.com/blog/2017-10-12-content-marketing-trends-to-watch-for-in-2018
  • https://www.inc.com/john-hall/11-experts-predict-future-of-content-marketing-in-2018.html