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Idea from Rachel Presser, EA

Rachel Presser, EA

Title

Don't Market at Face Value: What Brands Can Learn From Indie Game Developers

Summary

Storytelling, emotional investment, and harnessing search traffic in different ways than they initially thought is how indie game developers have to stay ahead of the curve today. Why? Face value barely works anymore because there's so many games already out there. Learn from game dev marketing and fanbase-building successes-- and failures-- in how to get people interested in your content and product by thinking on top of the box (not just outside it!)

Author

Rachel Presser, EA

Industry Category

Find writers and ideas in Marketing & Advertising

Keywords

  • marketing strategy
  • B2C
  • video games
  • search marketing
  • SEM
  • SEO