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Idea from Luke Micallef

Luke Micallef

Title

How to write online content that gets read

Summary

Guide to writing readable, findable online content. To include: the science of reading online - skimming, F shaped reading pattern etc, outline of basic SEO research, structure - basic principles of content design (headings, lists, paras), Hooks/ledes and inverse pyramid model for structure, research and citation.

Author

Luke Micallef

Industry Category

Find writers and ideas in Business

Keywords

  • writing
  • content marketing
  • blogging
  • content design
  • SEO
  • rich snippets