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Predicting Consumer In-store Behavior using Artificial Intelligence
The Fourth Industrial Revolution has opened up a world of possibilities, particularly in the application of artificial intelligence to previously unexplored areas such as the world of retail marketing. Recent technological innovations have made it possible for A.I to be used to reveal complex patterns in consumer choice data. This article will focus on the benefits of using A.I-driven technology to predict consumers’ choices, thereby accelerating sales growth and improving overall profitability.
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