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Idea from Tim Ludy

Tim Ludy

Title

How to Create a T-Shaped Content Strategy

Summary

There has been a lot of talk lately about being a T-shaped marketer - knowledgeable in many fields and an expert in 1 or 2. That is also the approach companies should take to their content marketing. By touching on a wide variety of topics in your industry you can draw in visitors looking for a variety of information, widening your funnel. By drilling down into one single topic you can demonstrate your expertise as a leader in that specialty and narrow your funnel to find your perfect customers.

Author

Tim Ludy

Industry Category

Find writers and ideas in Marketing & Advertising

Keywords

  • content marketing
  • content strategy
  • blogging
  • seo
  • Links

  • https://moz.com/rand/the-t-shaped-web-marketer/