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How to Create a T-Shaped Content Strategy
There has been a lot of talk lately about being a T-shaped marketer - knowledgeable in many fields and an expert in 1 or 2. That is also the approach companies should take to their content marketing. By touching on a wide variety of topics in your industry you can draw in visitors looking for a variety of information, widening your funnel. By drilling down into one single topic you can demonstrate your expertise as a leader in that specialty and narrow your funnel to find your perfect customers.
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