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Brands Are Afraid Of Engaging Through Social Issues- Why They Are Missing Out
Many marketers avoid taking a stance on social issues in order to avoid backlashes. But consumers not only demand that brands take a stance, they tend to gravitate (in large numbers) towards brands that advocate for a stance that is relevant to them. The blog post includes creative ways to establish a relevant connection with social issues and incorporate that stance into their marketing strategies. As a result, marketers will provoke, improve brand awareness and generate increased sales.
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