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Profitable Email Marketing Requires Coordination- Which Marketers A re Finding Is Hard To Achieve
In 2018, the biggest challenge in email marketing is the difficulty of effectively coordinating personalized content when the strategy involves multiple marketing channels. But since inconsistent customer experiences lead to some customers to unsubscribe, it is important that marketers learn how to establish a cohesive message that provides a seamless experience. As a result, customer satisfaction – as well as the profitability of their email strategy- which will increase.
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