nDash.co is a content creation platform that provides brands and agencies with access to the world's top freelance writers.

Idea from Tiffany Winston

Tiffany Winston

Title

Profitable Email Marketing Requires Coordination- Which Marketers A re Finding Is Hard To Achieve

Summary

In 2018, the biggest challenge in email marketing is the difficulty of effectively coordinating personalized content when the strategy involves multiple marketing channels. But since inconsistent customer experiences lead to some customers to unsubscribe, it is important that marketers learn how to establish a cohesive message that provides a seamless experience. As a result, customer satisfaction – as well as the profitability of their email strategy- which will increase.

Author

Tiffany Winston

Industry Category

Find writers and ideas in Marketing & Advertising

Keywords

  • Email Marketing
  • personalization
  • content marketing
  • Inbound marketing