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Idea from Tiffany Winston

Tiffany Winston

Title

Leveraging Video For B2B Lead Generation To Outsmart Your Competitors

Summary

Just as consumers are shifting their trust from brands to influencers, they are also switching their content preferences from words to video. Many marketers have yet to prominently incorporate video into their marketing. In this article, marketers will learn multiple ways to incorporate video into their marketing strategies, regardless of the marketing channel. By doing so, marketers will better appeal to their audiences and in turn, increase the effectiveness of their lead generation efforts.

Author

Tiffany Winston

Industry Category

Find writers and ideas in Marketing & Advertising

Keywords

  • B2B marketing
  • lead generation
  • demand generation