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Idea from Tiffany Winston

Tiffany Winston

Title

B2B Marketing: Personalize Your Content With Behavioral Data

Summary

Consumers prefer- and respond to- personalized content, but 83% of marketers are struggling to incorporate effective personalization into their marketing strategies. This blog post will teach marketers personalization techniques that use buyer persona date to create content that speaks directly to their customers interests. As a result, marketers will be able to target their audience more effectively by delivering timely and relevant messages that resonates through all marketing channels.

Author

Tiffany Winston

Industry Category

Find writers and ideas in Marketing & Advertising

Keywords

  • Native Advertising
  • Influencer Marketing
  • Live Streaming Videos
  • Personalization and Lead Scoring
  • Demand Generation measurement tools
  • and Marketing Automation software