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B2B Marketing: Personalize Your Content With Behavioral Data
Consumers prefer- and respond to- personalized content, but 83% of marketers are struggling to incorporate effective personalization into their marketing strategies. This blog post will teach marketers personalization techniques that use buyer persona date to create content that speaks directly to their customers interests. As a result, marketers will be able to target their audience more effectively by delivering timely and relevant messages that resonates through all marketing channels.
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