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Idea from Stacy Fox

Stacy Fox

Title

Business Manufacturers: Improve the Customer Experience to Win the Sale

Summary

Manufacturers who focus on the customer experience have higher sale rates. This how-to blog post will look at the steps business manufacturers can take to improve ther customers' experiences. It specifically looks at how the b2b world has moved from a sales rep centered experience to one that relies on the web. It also looks at what happens after the initial sale to improve further purchasing outcomes.

Author

Stacy Fox

Industry Category

Find writers and ideas in Machinery

Keywords

  • b2b customer experience
  • Links

  • http://cerasis.com/2017/06/30/customer-experience/
  • http://www.digitalistmag.com/customer-experience/2017/10/12/b2b-manufacturing-fueled-by-omnichannel-05414663
  • https://enterprise.microsoft.com/en-us/articles/industries/discrete-manufacturing/improving-customer-experience-b2b-manufacturing/