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Idea from Ewurama Adenu-Mensah

Ewurama Adenu-Mensah

Title

What is helping my ROI: How to Effectively Track Attribution

Summary

An essential skill for the marketing automation specialist who wants to be relevant in 2018 is Attribution Tracking. Knowing how to pinpoint and measure attribution to create a vivid picture of the good and the​ bad marketing strategies being utilized is a trait that shows the difference between the master automation specialist and the mundane. In this article, I will outline why attribution tracking is important and some simple ways in which this skill can be mastered.

Author

Ewurama Adenu-Mensah

Industry Category

Find writers and ideas in Chemicals

Keywords

  • attribution
  • marketingmarketing automation
  • ROI
  • Tracking
  • unified customer view