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Idea from Ewurama Adenu-Mensah

Ewurama Adenu-Mensah


What is helping my ROI: How to Effectively Track Attribution


An essential skill for the marketing automation specialist who wants to be relevant in 2018 is Attribution Tracking. Knowing how to pinpoint and measure attribution to create a vivid picture of the good and the‚Äč bad marketing strategies being utilized is a trait that shows the difference between the master automation specialist and the mundane. In this article, I will outline why attribution tracking is important and some simple ways in which this skill can be mastered.


Ewurama Adenu-Mensah

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  • attribution
  • marketingmarketing automation
  • ROI
  • Tracking
  • unified customer view