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Idea from Karen Coleman

Karen Coleman

Title

Using CRM Systems to Create Relevant, Customer-Focused Digital Advertising

Summary

Digital advertising is a tool whose effectiveness depends on the type of customer data you collect and how you use it to create personalized promotions and messages. If your customers become impatient with your inadequate advertising, they will look elsewhere for the luxury shopping experience they have come to expect when shopping for high-end products or services. Learn how using the right data can bridge the divide between what you believe your customers want and what they really want.

Author

Karen Coleman

Industry Category

Find writers and ideas in Marketing & Advertising

Keywords

  • CRM
  • marketing
  • advertising
  • consumer research
  • cloud services
  • retail
  • digital advertising
  • market research
  • consumer behavior