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Idea from Katrina Johnson

Katrina Johnson

Title

How to Modernize Account Based Marketing for Greater B2B Demand Generation

Summary

Account based marketing remains a key practice for successful B2B marketers. Marketing automation, artificial intelligence and inbound marketing tactics help modern marketers get even more mileage out of account based marketing. This post will explain how.

Author

Katrina Johnson

Industry Category

Find writers and ideas in Marketing & Advertising

Keywords

  • demand creation
  • demand generation
  • demand capture
  • inbound marketing
  • marketing automation
  • B2B marketing
  • demand generation strategy
  • account based marketing
  • Links

  • https://www.forbes.com/sites/forbescommunicationscouncil/2018/04/26/how-to-build-an-account-based-marketing-program-that-works/#3cfa7a4a132d