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Idea from Katrina Johnson

Katrina Johnson

Title

Do Crowdshaping Technologies Invade Event Attendee Privacy?

Summary

The idea behind crowdshaping is to deliver value to event attendees. Trade show or conference participants generate data, which is used to adjust the event to meet their needs in real time. With the rise of privacy right concerns in America and Europe, crowdshaping has the potential to spark controversy. This post will describe some potential privacy right issues that are associated with crowdshaping and how event marketers can reduce privacy right anxieties.

Author

Katrina Johnson

Industry Category

Find writers and ideas in Marketing & Advertising

Keywords

  • event marketing
  • crowdshaping
  • Links

  • https://www.entrepreneur.com/article/305047