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Idea from Jess Shanahan

Jess Shanahan

Title

How car dealers can boost sales through digital marketing

Summary

Because 62% of purchasers would rather spend time online researching vehicles than speak with a salesperson (29%), it's more important than ever that dealers are savvy to digital marketing. Dealers need to engage with customers throughout the buying journey, 80% of which is now online. We speak to automotive marketing expert Vikki Little to find out exactly how dealers can make the most of this digital world.

Author

Jess Shanahan

Industry Category

Find writers and ideas in Automotive