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Idea from Katrina Johnson

Katrina Johnson

Title

Which Experiential Marketing Campaigns Benefit Most From Virtual Reality

Summary

Virtual reality experts claim that the technology is so taxing on the emotions and expensive to implement properly that its use should be limited to projects that are expensive, rare or dangerous to do in real life. This post will identify the experiential marketing campaigns that would get the biggest boost from virtual reality. I plan to explore luxury categories like sports cars and fine jewelry as well as practical services like medical/dental procedures.

Author

Katrina Johnson

Industry Category

Find writers and ideas in Marketing & Advertising

Keywords

  • virtual reality
  • experiential marketing campaigns