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Idea from Chris Diamond E.

Chris Diamond E.

Title

The Impact of Blockchain on Marketing and Advertising

Summary

Described as the “the single source of truth based on the immutability of data,” blockchain is a major disrupting influence for a lot of traditional businesses and industries in 2018. This article will explore the impact of blockchain on the marketing and advertising industry with regards to transparency and accountability, digital identity, and improved CX and engagement.

Author

Chris Diamond E.

Industry Category

Find writers and ideas in Marketing & Advertising