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Idea from Everett Calvert

Everett Calvert

Title

The What and Why of ROI

Summary

Every business from one owner operations to the major conglomerates all understand the importance of ROI and attribution. “Just a 10% increase in data accessibility will result in more than $65 million additional net income for a typical Fortune 1000 company.” - Richard Joyce, Senior Analyst - Forrester. Understanding the what and why of these measurements is a bit more complex but the payoff is obviously worthwhile.

Author

Everett Calvert

Industry Category

Find writers and ideas in Marketing & Advertising

Keywords

  • ROI
  • Social Media
  • Marketing
  • Links

  • https://www.forbes.com/sites/larrymyler/2017/07/11/better-data-quality-equals-higher-marketing-roi/#149da9127b68