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The What and Why of ROI
Every business from one owner operations to the major conglomerates all understand the importance of ROI and attribution. “Just a 10% increase in data accessibility will result in more than $65 million additional net income for a typical Fortune 1000 company.” - Richard Joyce, Senior Analyst - Forrester. Understanding the what and why of these measurements is a bit more complex but the payoff is obviously worthwhile.
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