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Idea from Stevie Holloway

Stevie Holloway

Title

5 ways Excel can take your PPC campaign to the next level

Summary

I love Excel and it's applications for PPC campaigns. I want to write an article about how marketers can use it to optimize their paid campaigns. This will range from weeding out keywords that aren't converting (using pivot tables) to analyzing the types of match types that are (or aren't) performing.

Author

Stevie Holloway

Industry Category

Find writers and ideas in Marketing & Advertising