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Idea from Adrian Hackney

Adrian Hackney

Title

Hot Market, Cold Product

Summary

We've all seen advertisements during one of the most televised events in American culture known as the Super Bowl that leave us saying, the game was cool but did you see all of the crazy commercials? Big Companies/Corporations spend hundreds of thousands of dollars on 30-45 second advertisements because they understand what consumers want and what their brand has to offer. They also understand that a hot market can make a cold product standout.

Author

Adrian Hackney

Industry Category

Find writers and ideas in Marketing & Advertising

Keywords

  • Marketing
  • Advertising
  • Strategies