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Idea from Kelly Vo

Kelly Vo

Title

9 Tips to Get More Out of Your B2B Content Writing

Summary

60-70% of created B2B content is never used because it doesn't match the buyer audience, according to the Content Marketing Institute. So, how do you make sure that your B2B content gets you to where you want to be? This blog will offer tips for success when it comes to content writing. 1) Hire subject matter experts. 2) Gather audience information. 3) Create a long-term plan. 4) Repurpose content. 5) Create a content series. 6) Focus on thought leadership. ETC...

Author

Kelly Vo

Industry Category

Find writers and ideas in Business

Keywords

  • content creation
  • content writing
  • b2b content
  • Links

  • http://blog.zoominfo.com/sales-and-marketing-alignment-statistics/
  • https://www.forbes.com/sites/forbesagencycouncil/2018/12/13/how-b2b-companies-can-leverage-subject-matter-experts-for-content-marketing/#522dcfdd3a57
  • https://www.business2community.com/content-marketing/10-simple-ideas-to-get-more-mileage-from-your-b2b-content-marketing-02148943
  • https://www.skyword.com/contentstandard/marketing/results-driven-content-starts-with-marketing-and-sales-alignment/
  • https://www.chiefmarketer.com/2019-b2b-marketing-watch-top-opportunities-for-the-new-year/