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Idea from Alan Sharpe

Alan Sharpe

Title

Email marketing: Six reasons it's better than social media marketing

Summary

What's the most effective tactic for lead generation? Social media? Nope. Email marketing? Yup. According to MarketingProfs, the best tactics for lead generation are, in order, email marketing (45%), content marketing (45%), social media marketing (39%). Email marketing is better than social media marketing for a number of reasons: 1. You own your list 2. Email converts better 3. Email is cheaper 4. Email drives web traffic 5. Email is more personal 6. Email gets more customer attention

Author

Alan Sharpe

Industry Category

Find writers and ideas in Marketing & Advertising

Keywords

  • email marketing
  • social media marketing
  • marketing metrics