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Idea from Samantha McNesby

Samantha McNesby

Title

Choosing the Right Influencers for your Brand

Summary

Which influencer is right for your brand and campaign? The celeb with millions of followers? The micro-influencer with personal engagement or the "promote everything to everyone" blogger? Influencer marketing can provide significant results, or it waste money and resources. A look at the different personalities you encounter when you begin an influencer search and a callback to your earlier piece on choosing influencers based on data.

Author

Samantha McNesby

Industry Category

Find writers and ideas in Marketing & Advertising

Keywords

  • influencer
  • marketing
  • influence