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Idea from Patti Podnar

Patti Podnar

Title

Are you talking to the right audience?

Summary

SMBs often unintentionally talk to the wrong audience -- either to the wrong people altogether (such as people who do what they do rather than people who buy what they do) or the right people at wrong stage of the sales funnel. In both cases, it often comes down to "the curse of knowledge." What is it, how can it harm your business, and how can you avoid it?

Author

Patti Podnar

Industry Category

Find writers and ideas in Marketing & Advertising