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Idea from Patti Podnar

Patti Podnar

Title

When Your Content Goes Viral...for the Wrong Reasons

Summary

Start by describing a few marketing messages that have created a negative buzz (or uproar) and then describe various ways the brand could have approached and mitigated the crisis.

Author

Patti Podnar

Industry Category

Find writers and ideas in Marketing & Advertising

Keywords

  • marketing
  • content
  • viral
  • misstep