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Idea from Patti Podnar

Patti Podnar

Title

Do you have the right SEO strategy but the wrong keywords?

Summary

It's an easy mistake to make: choosing industry-specific, professional keywords. But what if your customers have never heard of those terms? (Example: Someone who has heard that major data privacy regulation is on the way but has never heard of GDPR.) SEO is important, but it has to be words that fit with your customers' knowledge level and position in the funnel.

Author

Patti Podnar

Industry Category

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