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Idea from Patti Podnar

Patti Podnar

Title

Different Markets Require Different Processes

Summary

One of the biggest challenges for businesses that have successfully served enterprises is to expand their reach to SMBs. Enterprises support high cost-of-acquisition processes because the revenue for each customer is also high. Succeeding with SMBs -- which produce lower revenue -- means evolving processes that acquire and serve those customers at lower costs. How do you do that?

Author

Patti Podnar

Industry Category

Find writers and ideas in Marketing & Advertising