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Idea from Patti Podnar

Patti Podnar

Title

Industry or profession: Which audience takes primacy?

Summary

It's well known that different industries have preferred styles and common jargon. However, marketing pros are marketing pros whether they work for an accounting firm or a production studio. Same goes for HR, legal, etc. How do you know when to target profession and when to target industry?

Author

Patti Podnar

Industry Category

Find writers and ideas in Marketing & Advertising