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Idea from Patti Podnar

Patti Podnar

Title

Profitable lead generation: Do the math

Summary

Do you have clients who built their business on serving large corporations and are now trying to break into the small business market? Many SMBs desperately need experienced partners, but they don't generate the revenue necessary to support the long, complex sales processes that were developed to sell to enterprises. What can your clients do to streamline sales and marketing so they can be profitable serving SMBs?

Author

Patti Podnar

Industry Category

Find writers and ideas in Marketing & Advertising