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Your Website is Like a Store, Not a Business Card
What do website owners actually want? Someone to contact them or buy something. How do those visitors get there from wherever they enter the site? Good design matters, but just like a brick-and-mortar storefront, it doesn’t help if the innards are confusing and difficult to navigate.Good content strategy works backwards from that form submission or purchase. Each visitor takes their own path through your website. If you want to tweak your content strategy, start from what your goal is rather than how you want your front page to look.
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