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Embracing User-Generated Content To Boost Content Marketing Initiatives
The days when companies determined brand messaging are far behind us. Today’s prospective buyers are more likely to purchase based on advice from existing customers, or user-generated content (UGC) rather than carefully curated corporate marketing material. This points to the growing trend of prospective buyers turning to other buyers for inspiration during the buying journey. This article will present best practices for leveraging user-generated content in today's ever-evolving marketing lands
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