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Big Data: Pros and Cons for Businesses
A recent search study on the impact of big data on businesses, (termed the State of Enterprise Data Quality) showed that 49% of respondents (company executives and IT data managers) believed that it lowered costs, 51% thought that it increased profits while 81% believed that it helped them gain more revenue streams. This article will explore the benefits of big data in today’s competitive marketplace and how incorrect analysis and application of big data can affect your business.
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