nDash.co is a content creation platform that provides brands and agencies with access to the world's top freelance writers.

Idea from Keith Thompson

Keith Thompson

Title

The Difference Between SEO and SEM

Summary

Most companies understand the need for competent and efficient SEO, but many do not fully grasp the differences between SEO and SEM, and why you need both. It’s a marvelous thing to have a technically optimized web property, but not so much if no one ever sees it! Moreover, often these disciplines are not best performed by the same company/person!

Author

Keith Thompson

Industry Category

Find writers and ideas in Marketing & Advertising

Keywords

  • SEO
  • SEM
  • search engine optimization
  • search engine marketing
  • organic traffic
  • web traffic