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Idea from Mark Biwojno

Mark Biwojno

Title

Double Your Reach, Not Your Advertising Budget: With "Co-Marketing" It's Actually Possible

Summary

Co-marketing is the art of banding two companies which respect each-other together to market to each others' customers. The two companies share a similar audience, but are not direct competitors. Given the high cost of ads, co-marketing is an extremely attractive alternative which can work for brands of all sizes. Marketing arrangements between brands can be tricky, but the effort is worth it. Just imagine doubling your reach almost overnight with minimal overhead burden!

Author

Mark Biwojno

Industry Category

Find writers and ideas in Marketing & Advertising

Links

  • https://blog.rebrandly.com/co-marketing-campaigns/