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Idea from Paul Dughi

Paul Dughi

Title

Why Emotional Branding Works

Summary

Some of the most successful marketing campaign motivate with emotion and not facts. That's why companies like Facebook, ESPN, Nielsen, and ad agencies have divisions that explore the neuroscience involved in advertising. By examining the hidden signals of emotional reactions, marketers can better focus campaigns to take advantage of the visceral connections that lead to making a sale.

Author

Paul Dughi

Industry Category

Find writers and ideas in Marketing & Advertising