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Idea from Paul Dughi

Paul Dughi

Title

Improving Lead Generation for Tech Companies

Summary

Lead generation is the lifeblood of any sales organization. It is also one of the biggest challenges for tech companies. Sales has evolved from the world of cold calls to targeted, personalized marketing. Here are some of the emerging trends that successful sales organizations are using to grow lead generation and demand generation.

Author

Paul Dughi

Industry Category

Find writers and ideas in Marketing & Advertising