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How to get your writer to think like a business mogul
It's a myth that your writer needs to be a subject matter expert. You need a writer who's an SME if you're writing for people who do what you do, invest in what you do, or regulate what you do. If you're writing for people who buy what you do, you need your writer to be a business expert. The more your writer understands about lead generation, profit margin, market share, etc., the more effective the content will be in accomplishing your goals.
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