nDash.co is a content creation platform that provides brands and agencies with access to the world's top freelance writers.

Idea from Michael Geczi

Michael Geczi

Title

Mirrors vs. Windows

Summary

An effective marketing/advertising/communications program or campaign must begin with a look, and then communicate, “through a window." That’s where the audiences and stakeholders are, right? Unfortunately too many practitioners engage in “mirror communications,” which means you are speaking to yourself and patting yourself on the back for work that might look good -- or even deliver interesting analytics -- but which doesn't reflect your targets' POV. You might enjoy it, but it doesn’t work

Author

Michael Geczi

Industry Category

Find writers and ideas in Marketing & Advertising